Do You Really Understand Coffee?
5 Coffee Myths Every Coffee Lover Should Know
At THRE3 CO. Café, we believe coffee is more than just a daily drink.
Behind every cup is a journey: from the farm, to the roast, to the brewer, and finally into your hands. Understanding a few coffee fundamentals can completely change the way you enjoy your coffee.
Let’s clear up five of the biggest coffee myths.
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Myth 1
Dark Roast Has More Caffeine
Many people believe: Dark roasted coffee tastes stronger, so it must contain more caffeine.
The Truth
Not necessarily.
Caffeine is actually very stable during roasting. While dark roasts lose a little caffeine during the roasting process, the difference is very small.
When coffee is measured by weight, light roast often contains slightly more caffeine because the beans are denser.
At THRE3 CO. We choose beans based on flavour, not caffeine.
Whether it’s a bright Ethiopian or a rich espresso blend, every roast has its own personality.
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Myth 2
Brewing Coffee with Boiling Water Makes Better Coffee
Many people simply pour 100°C boiling water over coffee.
The Truth
Different coffees require different temperatures.
Light Roast
90–93°C
Perfect for highlighting floral, citrus and fruity notes.
Medium Roast
88–91°C
Balanced sweetness and body.
Dark Roast
83–88°C
Lower temperatures reduce bitterness and burnt flavours.
At THRE3 CO., every pour-over recipe is adjusted to suit the coffee.
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Myth 3
Coffee Beans Stay Fresher in the Refrigerator
The Truth
Actually, the refrigerator is one of the worst places to store coffee.
Coffee beans easily absorb:
Moisture, Food odours, Temperature changes
> All of these reduce freshness and flavour.
Best Storage:
Airtight container, Cool, dry place, Away from sunlight
Good coffee deserves proper storage.
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Myth 4
Finer Grind = Better Coffee
Many people think grinding finer always creates stronger coffee.
The Truth
Grinding too fine can actually cause:
Over-extraction, Excess bitterness, Dry, unpleasant finish
Every brewing method requires a different grind size.
Espresso, pour-over, French press and cold brew all use different grind settings.
At THRE3 CO., our grinders are calibrated daily to ensure every cup is brewed correctly.
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Myth 5
Espresso Is a Type of Coffee Bean
The Truth
Espresso is not a bean.
It is a brewing method that uses high pressure to extract coffee.
Almost any coffee bean can be brewed as:
Espresso, Pour Over, Filter Coffee, French Press
“Espresso Roast” simply means the beans were roasted with espresso brewing in mind—it doesn’t mean they can only be used for espresso.
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Coffee Is More Than Just Coffee
Every decision changes the flavour:
Origin, Variety, Roast Level, Water Temperature, Grind Size, Brewing Method
Small changes create completely different tasting experiences. That’s why two cups of coffee can taste nothing alike, even when they’re made from the same beans.
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Experience Coffee at THRE3 CO.
At THRE3 CO. Café, we love sharing the stories behind every cup.
Whether you’re trying specialty coffee for the first time or you’re already exploring single-origin beans, we’re always happy to recommend something new and explain what makes each coffee unique.
Because coffee isn’t just about caffeine.
It’s about curiosity.
It’s about craftsmanship.
It’s about slowing down and enjoying every sip.
Coffee • Community • Connection
THRE3 CO. Café
5058 48 Ave, Ladner, BC
Brewed with care. Shared with heart.
